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Hear Are My Thoughts Around Norlane

A YouTube commenter asked for my thoughts on Norlane in Geelong, so here they are! 😊

Suburb Details:

Suburb

State

Postcode

Norlane (Geelong)

Victoria

3214

Norlane, situated in Geelong's northern suburbs, has emerged as an attractive option for property investors seeking opportunities under $450,000. The suburb's location offers residents access to Geelong's central business district and Melbourne. Recent infrastructure developments, such as the Northern Aquatic and Community Hub, have enhanced community amenities, contributing to the area's growth potential. However, investors should consider the suburb's economic profile and employment landscape when evaluating investment opportunities.

Key Data Metrics ➕ 

Metric

Actual

Trending

Days On Market

53

Trending Down

Stock On Market

1.75%

Flat

Vacancy Rate

1.31%

Flat

Gross Rental Yield

~4.49%

Steady

3 Year Price Growth

-10.01%

Flat

10 Year Price Growth (P.A)

10.36%

Flat

Proportion Of Renters

54%

Flat

Current Population

868

Steady

*Note: Data derived from either DSR, Suburbs Finder or HTAG depending on reliability and availability of metrics. This is only a guide and best to cross-reference with other sources.

Location & Infrastructure 🗺️ 

Located approximately 7 kilometres north of Geelong's central business district, Norlane offers convenient access to both Geelong and Melbourne via the Princes Highway and the nearby North Shore railway station. The suburb boasts community facilities such as the recently opened $65.6 million Northern Aquatic and Community Hub (opened last year), providing recreational and health services to residents. Additionally, the area is served by several shopping precincts, including the nearby Corio Shopping Centre, and is in proximity to major employers in the region.

Economic Diversity & Jobs 💵 

Norlane faces significant economic challenges, with an unemployment rate of 19.5%, the highest in Victoria. The area has a predominantly working-class population, with limited economic diversity and high youth unemployment, reaching up to 75% in some areas. While the suburb struggles with job availability, Greater Geelong’s economy is much stronger, contributing $20 billion to Victoria’s economy. The broader region supports 145,000 jobs across key industries like manufacturing, which employs over 9,000 people. Despite Geelong’s economic growth, Norlane remains a lower-income area with ongoing employment challenges.

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Example Property 🏚️ 

Metric

Address

95 Plume Street, Norlane, Vic 3214

Purchase Price

$450,000

Stamp Duty

<$25,000

10% Deposit

$45,000

Expected Rental Price

420/Week

Expected Rental Yield

4.8%

*Note: These calculations are purely estimations, but overall numbers will vary depending on your deposit, interest rates and other factors.

Pro’s Of Investing In Norlane ✅ 
  • Cheap Entry Price – One of the most affordable suburbs in Geelong, making it accessible for investors with a lower budget.

  • Proximity to Geelong CBD – Only a short drive to the city centre, providing access to jobs, transport, and amenities.

Con’s Of Investing In Norlane ❌ 
  • High Renter-to-Owner Ratio – A large proportion of renters compared to owner-occupiers, which can create market instability.

  • High Unemployment Rate – Norlane has one of the highest unemployment rates in Victoria, limiting demand from buyers and tenants with stable incomes.

  • Average Rental Yields – While rental demand exists, yields are not particularly strong compared to other investment locations.

My Opinion🤔

Norlane presents a case for investors targeting properties with a cheap entry point. Its proximity to major urban centres, coupled with ongoing infrastructure improvements, enhances its appeal. While the suburb has experienced significant property value growth over the past decade, investors should conduct thorough due diligence, considering the local economic conditions, cashflow and employment opportunities, to make informed decisions.

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Disclaimer: The information provided in this article is for educational and informational purposes only. It is not intended as financial, legal, or professional advice. Always do your own research and consult with a qualified professional before making any decisions. The opinions expressed here are solely those of the speaker and do not reflect the opinions or views of any other organisation. By using this information, you agree that the creator of this content is not responsible for any financial or other losses you might incur.

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