This Market Has 50% Investors

I would not enter this market! Despite being in a capital city not many owner-occupiers want to live here. Does this make it a red flag?

Suburb Details:

Suburb

State

Postcode

Broadmeadows (Melb)

Victoria

3047

Capital cities are often a safe bet for investors looking for lower-risk opportunities in property markets, and Broadmeadows in Melbourne is a suburb worth considering. As housing prices continue to soar across the country, affordable options under $1 million are becoming scarce in Sydney, prompting many to explore Melbourne’s outer suburbs. Broadmeadows stands out for its affordability and close proximity to the CBD, making it a compelling choice for budget-conscious investors. However, Melbourne’s property market comes with its own set of challenges, so it’s vital to crunch the numbers and fully understand the risks and rewards before committing to a purchase in suburbs like Broadmeadows.

Key Data Metrics

Metric

Actual

Trending

Days On Market

40

Trending Down

Stock On Market

0.26%

Trending Down

Vacancy Rate

0.84%

Trending Down

Gross Rental Yield

~5%

Trending Up

3 Year Price Growth

-4.62%

Flat

10 Year Price Growth

58.59%

Flat

Proportion Of Renters

49%

Flat

Current Population

6,089

Steady

*Note: Data derived from either DSR, Suburbs Finder or HTAG depending on reliability and availability of metrics. This is only a guide and best to cross-reference with other sources.

Location & Infrastructure

Broadmeadows is a suburb located approximately 16 kilometres north of Melbourne's central business district. It serves as residential and commercial area in Melbourne's northern corridor. The suburb is well-connected by public transport, with Broadmeadows Railway Station providing direct access to the Melbourne CBD and surrounding suburbs. Major roads, including the Western Ring Road and Pascoe Vale Road, offer convenient road access. Broadmeadows is home to the Broadmeadows Central Shopping Centre, which serves as a major retail hub for the area, alongside schools, healthcare facilities, and recreational spaces. The suburb also features government service centres and industrial zones, contributing to local employment opportunities.

Economic Diversity & Jobs

Apart from being located in a capital city, Broadmeadows has a diverse economy driven by manufacturing, retail, and government services. The manufacturing sector contributes significantly to local job opportunities. Retail is another important sector, with Broadmeadows Central Shopping Centre and surrounding businesses supporting employment. The suburb's unemployment rate is above the state average at around 12%, highlighting ongoing economic challenges. Efforts to rejuvenate the area through investment in infrastructure and community programs aim to boost business output and job diversity, making Broadmeadows a focus for economic development in Melbourne’s north.

Other Important Factors:

Broadmeadows has a significantly higher proportion of renters compared to owner-occupiers, reflecting a higher concentration of investors. The high renter concentration can sometimes lead to less community cohesion compared to suburbs with more owner-occupiers.

Broadmeadows is classified as a lower socio-economic area within Melbourne, with challenges such as higher unemployment rates and lower median household incomes compared to other suburbs. This has contributed to a perception of the area being less desirable for certain demographics, particularly for families seeking long-term stability.

Broadmeadows has limited available land for new developments, reducing the potential for mass housing projects. This scarcity helps keep housing supply constrained, which will positively impact property values over time.

Nearby Major Projects:
  • Melbourne Big Build Projects - Link

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Example Property:

Metric

Address

12 Ophir Street, Broadmeadows, Vic 3047

Purchase Price

$480,000

Stamp Duty

<$25,000

10% Deposit

$48,000

Expected Rental Price

480/Week

Expected Rental Yield

5.2%

*Note: These calculations are purely estimations, but overall numbers will vary depending on your deposit, interest rates and other factors.

Pro’s Of Investing In Broadmeadows✅ 
  • A number of infrastructure projects happening driving demand up.

  • Easy access to airport & proximity to CBD (40 minutes).

  • Days on market is average however supply is low → Strong Demand.

  • Low vacancy rates and rental yields are rising.

Con’s Of Investing In Broadmeadows❌ 
  • High renter to owner occupier ratio.

  • Lower socio-economic area of Melbourne

Ultimate Verdict

Broadmeadows offers a unique opportunity for investors looking to enter the Melbourne market on a budget. While Melbourne isn’t always regarded as the strongest city for property investment, those willing to take a contrarian approach might secure a promising deal before prices start to climb. The market dynamics in Broadmeadows, such as low days on market and shrinking inventory levels, suggest that conditions could shift rapidly from cold to hot. Though rental yields across Melbourne aren’t typically high, achieving a yield of around 4.5% in Broadmeadows would position you well in this competitive market. The only thing that scares me is the higher renter to owner occupier ratio!

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Disclaimer: The information provided in this article is for educational and informational purposes only. It is not intended as financial, legal, or professional advice. Always do your own research and consult with a qualified professional before making any decisions. The opinions expressed here are solely those of the speaker and do not reflect the opinions or views of any other organisation. By using this information, you agree that the creator of this content is not responsible for any financial or other losses you might incur.

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